Beauty with a true Italian Taste

A mix of experience, creativity, and a good amount of Italian Taste.

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BB BLEACH is the innovative bleaching line to obtain precise, personalized results which are also kind to your hair. 

    BB FOR...
  • Bi-Bond Complex
    Double bond reconstruction that works on the outside to repair damage and on the inside to penetrate the fiber and restructure it. 
  • Blonde & Brunette
    Achieving the results for all types of hair is now easier than ever thanks to a complete range with 3 specialized powders, tailored to the starting bases.
  • BB Cream
    Beauty has its codes, and BB cream is one of the most on-trend cosmetic terms of recent years. Like BB Cream, BB Bleach represents Beauty, Protection, Care, and Mutli-Function.

BLUE-COLORED POWDER TO FIGHT ORANGE
  • Even and non-volatile texture that becomes creamy when mixed
  • Stable blend
  • Versatility of use
  • Fresh and pleasant fragrance
Item#:
APBLEACH14-EL
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BB BLEACH is the innovative bleaching line to obtain precise, personalized results which are also kind to your hair. 

    BB FOR...
  • Bi-Bond Complex
    Double bond reconstruction that works on the outside to repair damage and on the inside to penetrate the fiber and restructure it. 
  • Blonde & Brunette
    Achieving the results for all types of hair is now easier than ever thanks to a complete range with 3 specialized powders, tailored to the starting bases.
  • BB Cream
    Beauty has its codes, and BB cream is one of the most on-trend cosmetic terms of recent years. Like BB Cream, BB Bleach represents Beauty, Protection, Care, and Mutli-Function.

WHITE COMPACT, NON-VOLATILE POWDER
  • No-drip formula adheres to hair on application
  • Clay texture dries on the outside to avoid staining neighboring sections, but continues to work on the inside
  • Allows you to create freehand even-looking shades.
Item#:
APBLEACH14-FS
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Alfaparf Milano Color Apron

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Item#:
APAPRON
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  • Black with silver edges and embroidered logo
  • Water-resistant fabric
  • Adjustable velcro closure
Item#:
APCAPE
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Renewing elixir containing Argan plant stem cells with a special ability to auto-renew themselves continuously. For enhance hair with a radiant and healthy appearance.

TO USE:
Use in combination with the Semi di Lino Beauty Multipliers (mixing ration 1:2)

MAINTENANCE AT HOME:
FOR NORMAL HAIR:
Mix 1 vial with with 25ml of water (amount of 2 vials), shake until the texture turns into a cream. Apply on damp hair after shampooing, leave on the hair for 3-5 minutes. Rinse thoroughly, then dry the hair.

For DRY OR DAMAGED HAIR:
Mix 1 vial with a dallop of mask. Apply on damp hair after shampooing. Leave on the hair for 3-5 minutes, rinse thoroughly, then dry the hair.

Item#:
SDBG
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A concentrate to be combined exclusively with Semi di Lino Cellula Madre Beauty Genesis, for an ultra-performing gel emulsion that multiplies the shine, nutritiion, or elasticity of the hair without weighing it down.

  • GLOW MULTIPLIER
    Concentrate with Vitamin Complex to weightlessly boost shine
  • NOURISHMENT MULTIPLIER
    Concentrate with Nutri-sugars to weightlessly boost hair nutrition
  • RESTRUCTURING MULTIPLIER
    Bamboo Marrow and Cortex Repair to rebuld hair and increase flexibility and strength

TO USE:
Shake, take off the lid and dispense 25ml of product by pressing gently. Mix in a bowl with a vial of Beauty Genesis. Apply on damp hair. Distribute evenly over lengths and ends. Leave on the hair for 15 minutes under a heat source, then rinse.

Item#:
SDM
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An extraordinary cream that helps protect the hair fiber during technical services: reduces possible damage and breakage, protecting internal bonds, and improving hair resistance.

Can be used also alone, as a restructuring service. Free from parabens

  • Use during bleach services.
  • Use on damaged or very dry hair during color services.
  • Use on damaged or very dry hair during shape services.

Contains Biomimetic Quaternized Keratin, a revolutionary active ingredient that works specifically on the deteriorated areas of the fiber, intelligently restructuring damaged hair, in a way that is proportionate to the level of damage.

Item#:
ASBR
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    An incredible fluid with a double action:
  • Helps restore the standard ph level of the scalp that is altered during technical services.
  • Restores the correct balance of the hair fiber, at the same time sealing the cuticle offering nourishment and shine.
  • Free from parabens.

Always after a color, bleach and permanent or semi-permanent wave service.

Contains Biomimetic Quaternized Keratin, a revolutionary active ingredient that works specifically on the deteriorated areas of the fiber, intelligently restructuring damaged hair, in a way that is proportionate to the level of damage.

Item#:
ASFR
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A fluid with a soothing* and protecting action on the scalp, ensuring comfort during color, bleach and shape services.

Free from fragrance and parabens.

  • Use when performing bleach services on the scalp.
  • Use for clients with sensitive scalps or who feel discomfort/itching during technical services.

Contains an exclusive mix of soothing active ingredients, amongst them Centella Asiatica and Chamomile Extract, which offer comfort and relieves itching.

Item#:
ASPR
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BB BLEACH is the innovative bleaching line to obtain precise, personalized results which are also kind to your hair. 

    BB FOR...
  • Bi-Bond Complex
    Double bond reconstruction that works on the outside to repair damage and on the inside to penetrate the fiber and restructure it. 
  • Blonde & Brunette
    Achieving the results for all types of hair is now easier than ever thanks to a complete range with 3 specialized powders, tailored to the starting bases.
  • BB Cream
    Beauty has its codes, and BB cream is one of the most on-trend cosmetic terms of recent years. Like BB Cream, BB Bleach represents Beauty, Protection, Care, and Mutli-Function.
 
WHITE COLORED POWEDER TO CONTROL LIGHTENING LEVEL
  • Non-volatile texture that takes on a creamy and even consistency when mixed
  • Stable blend
  • Versatility of use
  • Fresh and pleasant fragrance
  • Excellent lightening performance
Item#:
APBLEACH14-HL
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The innovative texture is soft and extremely creamy, helping to male the service pleasant and comfotable on your scalp.

    Formula enriched with natural ingredients, the secret to the best recipes:
  • Rice Milk, with nourishing properties
  • Sugar, to help give shine to the color
Item#:
APV
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  • Delicate formula
  • Liquid texture that is ideal for fast, convenient application
  • The optimum viscosity of the mixture allows it to be distributed consistently without dripping and the emulsifying effect facilities rinsing
Item#:
AG9V
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Oxid'o 10 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

  • Gentle formula
  • Creamy texture for easier, more accurate application
  • Free from parabens, paraffins and mineral oils
Item#:
OX10DEV
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Oxid'o 20 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

  • Gentle formula
  • Creamy texture for easier, more accurate application
  • Free from parabens, paraffins and mineral oils
Item#:
OX20DEV
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Oxid'o 30 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

  • Gentle formula
  • Creamy texture for easier, more accurate application
  • Free from parabens, paraffins and mineral oils
Item#:
OX30DEV
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Oxid'o 40 vol. is a cream developer that ensures the best color and bleaching results. It can be used for tone-on-tone color services (Color Wear), permanent coloring (Evolution of the Color³) and bleaching (BB Bleach).

  • Gentle formula
  • Creamy texture for easier, more accurate application
  • Free from parabens, paraffins and mineral oils
Item#:
OX40DEV
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Oxid'o 5 vol. is a cream developer that ensures the best color and bleaching results. It is specially formulated for tone-on-tone color services (Colorwear) and bleaching.
  • Gentle formula
  • Creamy texture for easier, more accurate application
  • free from paragons, paraffins and mineral oils
Item#:
OX5
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  • Pure ultra concentrated pigment that is intermixable for endless in-salon customization
  • Colors can be mixed together, and can be used in a color mixture to create customized shades
  • Intensity of the color can be calibrated by using different quantities of product
  • Can be mixed with water for repigmentation and shine services
  • Can be added to any pH shampoo, conditioner, mask, mousse, gel, and paste to debrass, maintain, and revitalize color at home
  • Can be used to enrich or correct color in the neutralizer during smoothing services and perms
Item#:
APIGMENTS
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Direct color for a vibrant and intense color result that adds incredible softness and shine. Shades are intermixable for an endless palette of creative colors.

    2 ways to use:
  • For an intense pure color result, use rEvolution on pre-lightened hair.
  • To add reflections to natural hair or to intensify the reflections on colored hair, apply rEvolution directly to dry hair without pre-lightening.

ORIGINAL SHADES:
Blue, Pure Green, Purple, Clear, Red, Pink, Magenta, Yellow.

NEON SHADES:
Atomic Yellow, Dynamic Orange, Crazy Blue,  Eccentric Pink.
Intense neon glow under blacklight.

PASTEL SHADES:
Pastel Blue, Pastel Green, Pastel Violet, Pastel Orange, Pastel Pink, Pastel Yellow.
Soft pastels, but with character.

Item#:
AREV
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Ammonia, PPD and Resorcinol FREE

  • Vibrant, long-lasting color
  • Unaltered tones
  • Double the shine
  • Unparalleled manageability
  • 100% grey/white coverage
  • Up to 3 levels of lift

 Natural ingredients, pleasant fragrance, and gentle on the scalp.

  • RICE MILK - Nourishes hair
  • SUGAR - Provides shine
  • CHESTNUT - Repairs hair
  • CARAMEL - More intense color
  • HAZELNUT - Color protective action
  • HONEY - Conditioning properties
  • CHERRY - Anti-oxidant action
Item#:
APNCOLOR
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VEGAN | FREE FROM: AMMONIA, MEA, PPD, ALCOHOL, SILICONES

Meets the needs of all clients with a gentle formula that does not compromise on performance.

Enriched with a combination of semi fermented oils of natural origin. The oils undergo a fermentation process to enhance their effectiveness, splitting complex molecules into simpler ones, making the blend of oil more bio-available for the hair.
New Colorwear formula can only be mixed with other shades of the same formula.

VEGAN
Free of animal derived ingredients. Enriched with a combination of Argan Oil, Camellia Seed Oil, Green Tea Seed Oil, Sunflower Oil and Sweet Almond Oil

ARGININE-BASED
New and innovative alkalinizing agent is an amino acid derived from plant sugars rather than a chemical ingredient such as ammonia or MEA. Arginine is already present in the hair structure, which makes the formula highly-compatible with hair causing less cuticle erosion and preserving the integrity of the hair.

GEL TEXTURE
The innovative gel cream texture is easy to apply and rinse off, and does not drip during application. Thanks to a patented emulsifying complex, color is distributed consistently for an even-looking result.

RECYCLED PACKAGING
The boxes are made from 90% recycled paper, and the tubes are produced with recycled aluminum to reduce our carbon footprint and overall environmental impact.

MAXIMUM PERFORMANCE
The new formula leaves hair more shiny and combable and maintains 92% color intensity after 12 shampoos.

  • Deposit of up to 3 Levels.
  • 100% grey coverage.
  • Tonal alignment with EOC shades.

**CLICK 'ADD TO CART' FOR EACH PRODUCT YOU WISH TO PURCHASE**

Item#:
APCOLORWEAR
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THE NATURAL EVOLUTION OF GLOSS TONER
A gentle, clean, high-performing liquid demi.

VEGAN: No Animal Ingredients
FREE FROM: Ammonia, MEA, Resorcinol, Silicones

ARGININE PATENTED TECHNOLOGY
Color Wear Gloss Toner launches an innovative formula with patented technology: it uses arginine, an alkalizing agent of natural origin.
Thanks to Arginine, we can replace the most widely used and popular chemical alkalizers on the market: ammonia and MEA (Ethanolamine). 62% less cuticle erosion vs. MEA.

REPARATIVE APPLE CIDER VINEGAR
The formula is enriched with an active ingredient made from apple cider vinegar with restructuring properties:

  • Repairs and restructures the hair fiber after chemical processes
  • Improves combability
  • Reduces pH and closes cuticles to increase shine
Item#:
APGLOSSTONER
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  • Precise coverage of regrowth
  • Adheres to hair without leaving residue
  • Suitable for all hair types
  • Duration: 1 wash
  • Perfect for at-home use without much manual expertise

HOW TO USE
1. Load brush with powder and apply directly to dry roots
2. Repeate if necessary

Item#:
APRPD
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  • Instant coverage of regrowth
  • Dries quickly, without leaving any residue
  • Suitable for all hair types
  • Duration: 1 wash
  • Suitable for professional use
Item#:
APRSP
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    3D TECHNOLOGY
  1. MULTI LAMELLAR VEHICLE
    MLV allows pigments to penetrate deeply while protecting their integrity for unparalleled color longevity and soft, easy to detangle hair.
  2. HYALURONIC ACID
    Creates a protective film around the hair in order to maintain ideal hydration resulting in excellent color coverage and strong, resistant hair.
  3. HYPER-INTENSE COLOR SYSTEM
    Creates a protective film around the hair in order to maintain ideal hydration resulting in excellent color coverage and strong, resistant hair.
  • Lifting power, up to 3 levels
  • Exceptional coverage and color longevity
  • Low ammonia percentage (max. 1% during application)
  • No PPD, for an even less sensitizing formula
  • Full regard of the scalp
  • Unique and extraordinary hair quality and shine
Item#:
AECOLOR
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  • Use to extract the most out of every tube for less waste.
  • Carabiner allows you to hang key for easy access.
Item#:
APKEY
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