True Beauty

Keune wants to help you be your best you, so you can bring out the best in your client.

Product Type
Category
View:
You must be logged in to order this item. Log in here
You must be logged in to order this item. Log in here
You must be logged in to order this item. Log in here
You must be logged in to order this item. Log in here
You must be logged in to order this item. Log in here

Ammonia-free, high-performance lightener, achieving 5-6 levels of lift.

Item#:
SPBLEACH
You must be logged in to order this item. Log in here

Very gentle and natural conditioning for all hair types. Provides a refreshing and balancing effect on the scalp and leaves the hair shiny and soft. 

  • Menthol and Peppermint provide a cooling sensation that moisturizes and increases blood flow to stimulate, soothe and improve the health of the scalp and hair. 
  • Mint and Rosemary essential oils provide sweet, cooling aromatherapy to refresh the hair and soul.

TO USE:
Apply to wet hair and massage gently. Rinse thoroughly. Avoid eye contact. For daily use. 

Item#:
SPCS1
You must be logged in to order this item. Log in here

Very gentle and natural shampoo with a rich lather. Restores moisture balance, brings proteins back into the hair and repairs even the most intensely damaged hair.

  • A balanced mixture of organic essential oils and pure plant extracts including Ylang Ylang and Palmarosa strengthens, nourishes and conditions the hair from the inside out.
  • Certified organic Avocado oil conditions and strengthens the hair. 
  • Quinoa and certified organic Coconut oil proteins aid in repairing the hair. 
  • Certified organic Argan Oil adds moisture, shine and protection.

TO USE:
Massage into wet hair and scalp. Rinse well. Avoid eye contact. 

Item#:
SPRS8
You must be logged in to order this item. Log in here

Lightweight curl cream that creates bouncy curls and adds definition to naturally wavy, curly or permed hair.
HOLD: 2
SHINE: 5

  • Enriched with organic Argan and essential oils.
  • Vitamin A and E from the Argan oil strengthens hair and scalp.
  • Orange & Palmarosa aromatherapy

TO USE:
Put a small amount in hands and massage gently through dry or towel dry hair. Let hair air-dry or create extra volume by using a blow-dryer with a diffuser.

Item#:
SPCURL5
You must be logged in to order this item. Log in here

Ultra-strong styling gel for wet or dry styling. Adds body, volume and shine.
HOLD: 9
SHINE: 8

  • Enriched with oragnic essential oils and Argan Oil.
  • Orange & Palmarosa aromatherapy

TO USE:
Apply a small amount with the fingertips to wet or dry hair. Style as desired.

Item#:
SPMG6
You must be logged in to order this item. Log in here

A serum to smooth the hair and control frizz during blow-drying; defines the curl when hair is air-dried.
HOLD: 1
SHINE: 9

  • Vitamin A and E from the Argan oil strengthens hair and scalp.
  • Orange & Palmarosa aromatherapy

TO USE:
Apply a small amount with the fingertips to wet or dry hair. Style as desired.

Item#:
SPSHINE
You must be logged in to order this item. Log in here

REFILLABLE DISPENSER
Initial So Pure purchase comes with a pouch and a refillable dispenser. Repurchasing pouches cuts down on plastic waste.

Item#:
KSPED13
You must be logged in to order this item. Log in here

REFILLABLE DISPENSER
Initial So Pure purchase comes with a pouch and a refillable dispenser. Repurchasing pouches cuts down on plastic waste.

Item#:
KSPED33
You must be logged in to order this item. Log in here
A luxurious care treatment applied at the end of every So Pure Natural Balance Hair Wellness Treatment that tames and nourishes the hair, leaving it soft and shiny.
  • Contains high concentration of vitamins and is enriched with omega-6 to moisturize the hair and scalp and ensure added protection
  • Tames, nourishes and adds shine to thick, coarse, resistant hair.

TO USE:
Styling & Finishing - Work a few drops through damp or dry hair to eliminate frizz and provide shine. Do not rinse. Style as desired.
Protection - Apply a small amount to the hair to shield against external influences, such as sun exposure.
Conditioning & Shine - Add a few drops to other So Pure care products or color and styling treatments
Revive & Moisturize hair extensions. 
Item#:
SPAO1
You must be logged in to order this item. Log in here

An intensive hair mask for damaged hair. Enriched with certified organic Avocado Oil, organic Coconut Oil, organic Argan Oil & Quinoa Proteins.

  • A balanced mixture of organic essential oils and pure plant extracts including Ylang Ylang and Palmarosa strengthens, nourishes and conditions the hair from the inside out.
  • Certified organic Avocado oil conditions and strengthens the hair.
  • Quinoa and certified organic Coconut oil proteins aid in repairing the hair.
  • Certified organic Argan Oil adds moisture, shine and protection.

TO USE:
Apply to towel-dried hair, leave in 3 minutes and rinse thoroughly.

Item#:
SPRT6
You must be logged in to order this item. Log in here

Leave-in spray treatment to detangle and condition the hair and protect hair color from UV radiation.

  • Ensures the durability of the hair color while preserving absolute shine.
  • Sunflower Seed extract prevents the color from fading.
  • Jasmine and Sandalwood essential oils provide smooth, creamy aromatherapy with a subtle woody scent.

TO USE:
Spray on lengths and ends and leave in. For daily use.

Item#:
SPLI6
You must be logged in to order this item. Log in here
  • MILD AND NOURISHING
    So Pure Natural Balance Color has a unique nourishing formula filled with certified organic Argan Oil, phytokeratin and coconut base. It is mild on hair and will not stain the scalp.
  • EFFECTIVE
    The Natural shades and Fashion shades will lift 2-3 levels and offer up to 100% coverage for long-lasting color results. The So Pure Natural Balance 2000 and 3000 special blonde tones, will lift up to 5 levels.
  • PLEASURABLE AROMATIC EXPERIENCE
    So Pure Natural Balance Color offers an aromatic experience to relax and indulge in. No ammonia, but a warm, rich fragrance from Jasmine and Sandalwood essential oils.
Item#:
SPCOLOR
You must be logged in to order this item. Log in here

CLARIFY
Pomegranate helps remove product build up while gently cleansing the scalp. The Clarify solution is a hair detox that shields hair from pollution particles.

BENEFITS

  • Conditioner with an Anti-Pollution Complex.
  • Leaves the hair soft, shielded, and ready for the day.
  • Free from gluten, silicones, or artificial dyes.

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPCLC
You must be logged in to order this item. Log in here

CLARIFY
Pomegranate helps remove product build up while gently cleansing the scalp. The Clarify solution is a hair detox that shields hair from pollution particles.

BENEFITS

  • Deeply cleansing yet gentle on the hair.
  • With detoxifying pomegranate to help remove dirt and product build-up.
  • Free from gluten, silicones, sulfates, and artificial dyes.

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPCLS
You must be logged in to order this item. Log in here

COOL
Antioxidant rich acai berries help prevent color fading. The Cool solution eliminates brassiness and refreshes silver tones.

BENEFITS

  • Conditioner with powerful violet pigments that leaves hair soft, moisturized, and with an icy glow.
  • Protects the hair against oxidation and color fading.
  • Free from gluten, silicones, or sulfates

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPCOC
You must be logged in to order this item. Log in here

COOL
Antioxidant rich acai berries help prevent color fading. The Cool solution eliminates brassiness and refreshes silver tones.

BENEFITS

  • Violet pigmented shampoo to leave the hair brighter and refreshed by removing brassy unwanted tones.
  • Help protect hair against oxidation and color fading.
  • Free from gluten, silicones, or sulfates

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPCOS
You must be logged in to order this item. Log in here

POLISH
Chia seeds deliver moisture to create beautiful hair. The Poilsh solution is the choice for frizz-prone hair.

BENEFITS

  • Conditioner tht has a beautifying, smoothing effect.
  • Contains extracts from chia seeds, which helps smooth defrizz and keeps it that way, even on humid days.
  • Free from gluten, silicones, sulfates, and artificial dyes

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPPC
You must be logged in to order this item. Log in here

POLISH
Chia seeds deliver moisture to create beautiful hair. The Poilsh solution is the choice for frizz-prone hair.

BENEFITS

  • Deeply nourishing mask, that has a beautifying, smoothing effect.
  • Contains extracts from chia seeds, which helps smooth defrizz and keeps it that way, even on humid days.
  • Free from gluten, silicones, sulfates, and artificial dyes.

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPPM10
You must be logged in to order this item. Log in here

POLISH
Chia seeds deliver moisture to create beautiful hair. The Poilsh solution is the choice for frizz-prone hair.

BENEFITS

  • Mildly cleanses hair, leaving it soft and smooth
  • Infused with chia seeds, which helps defrizz and keeps it that way, even on humid days.
  • Free from gluten, silicones, sulfates, and artificial dyes.

  • Naturally-derived
  • Carbon Neutral
  • Gluten-free
  • Silicone-free
  • Sulfate-free
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPPS
You must be logged in to order this item. Log in here

RESTORE
Enriched prickly-pear extract hydrates hair from the inside out. The restore solution provides nourishment for thirsty hair.

BENEFITS

  • Rich, nourishing conditioner for dry, damaged hair.
  • Prickly pear extract helps hydrate each strand from the inside out.
  • Free from gluten, silicones, or artificial dyes

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPRC
You must be logged in to order this item. Log in here

RESTORE
Enriched prickly-pear extract hydrates hair from the inside out. The restore solution provides nourishment for thirsty hair.

BENEFITS

  • Hydrating mask that deeply moisturizes hair on multiple levels.
  • Prickly pear extract helps hydrate each strand from the inside out.
  • Free from gluten, silicones, or artificial dyes.

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPRM10
You must be logged in to order this item. Log in here

RESTORE
Enriched prickly-pear extract hydrates hair from the inside out. The restore solution provides nourishment for thirsty hair.

BENEFITS

  • Mild, gentle cleansing for dry and damaged hair.
  • Prickly pear extract helps hydrate each strand from the inside out.
  • Free from gluten, silicones, sulfates, and artificial dyes

  • Naturally-derived
  • Carbon Neutral
  • Cruelty-free
  • No artifical dyes
  • Reduced plastic
  • Vegan

Item#:
KSPRS
You must be logged in to order this item. Log in here

Intensive hair mask to condition dry, porous, damaged hair.

  • Olive Oil and Shea Butter emollients restore the natural hydration and shine of the hair and scalp.
  • Certified organic Argan Oil restores moisture balance.
  • The Ylang Ylang and Palmarosa aromatherapy has a soft, sweet scent with a sensual aroma.

TO USE:
Massage lightly on towel dry hair and leave in for 2-3 minutes. Rinse thoroughly. Use 1-2 times a week.

Item#:
SPMT6
You must be logged in to order this item. Log in here
View: