Luxury Without Compromise.

An essential ritual for people who value self-care and the freedom to express themselves.

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A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application. For most hair types.

KEY BENEFITS

  • Reduces air-drying time
  • Enhances natural textures
  • Improves smoothness and manageability
  • Controls frizz
  • Protects hair from pollutants

Item#:
ATADB
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A vegan body enhancing conditioner that creates a foundation of fullness, texture and movement, without drying hair. For most hair types.

KEY BENEFITS

  • Volumizing
  • Gently conditions without stripping
  • Promotes enhanced body, fullness, texture
  • Safe for color-treated hair

Item#:
ATBC
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A vegan and silicone-free masque that nourishes textures, curls and coils, reduces frizz, and leaves curls enhanced with long lasting bounce and light definition.

KEY BENEFITS

  • Moisturizing
  • Nourishes texture, curls and coils
  • Creates and maintains natural and silky curls
  • Defrizzes
  • Detangles
  • Boosts shine

Item#:
ATBM
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A vegan body enhancing shampoo that creates a foundation of fullness, texture and movement, without drying hair. For most hair types.

KEY BENEFITS

  • Provides fullness and movement
  • Enhances hairs underlying body
  • Creates foundation for texture
  • Safe for color-treated hair
  • Improves manageability and maintains smoothness
  • Boosts shine

Item#:
ATBS
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A vegan and silicone-free conditioner that hydrates, detangles, and defrizzes all textures while enhancing definition and form in curls.

KEY BENEFITS

  • Enhances curls definition and form
  • Moisturizing
  • Defrizzes
  • Boosts shine
  • Detangles
Item#:
ATCC6
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A vegan and silicone-free curl defining gel that is non-greasy and non-flaking, providing a soft but flexible hold, and humidity resistance for up to 72-hours.

KEY BENEFITS

  • Provides soft but flexible hold
  • Non-greasy, non-flaking, leaves no residue
  • Does not leave hair feeling stiff
  • Nourishes hair
  • Up to 72 hours of humdity resistance
  • Protects against pollutants
  • Boost shine

Item#:
ATCDG5
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A vegan and silicone-free curl elongator that will lengthen curls with initial use, help maintain curl and coil pattern, control frizz, and provide humidity protection for up to 72-hours.

KEY BENEFITS

  • Lengthens curls from inital use
  • Will not compromise curl pattern or dry out hair
  • Controls frizz
  • Humdity protection for up to 72 hours
  • Protects against pollutions
  • Boost shine

Item#:
ATCE5
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A vegan moisturizing masque that provides deep hydration for replenished strands, reduces breakage, frizz and static, and improves the overall look and feel of hair. For most hair types.

KEY BENEFITS

  • Provides deep hydration for replenished strands
  • Reduce breakage
  • Improves overall look and feel of hair
  • Enhances natural texture by providing a surge of moisture
  • Smoothes down the cuticle
  • Leave hair feeling soft and smooth
  • Improves manageability
  • Reduces frizz and static
  • Improved slip and added radiance

Item#:
ATCHM6
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A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz.

KEY BENEFITS

  • Gently cleanses
  • Purifies hair by cleansing and removing build up
  • Hydrating
  • Improves curls texture and formation
  • Maintains curl pattern
  • Reduces frizz
  • Boosts shine
  • Helps detangle
Item#:
ATCS
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A vegan shine enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles. For most hair types.

KEY BENEFITS

  • Boosts shine and adds moisture
  • Improves smoothness and manageability
  • Gives a silky feel and smooth look

Item#:
ATDF5
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A gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement.

Perfect for fine hair.

Caviar Anti-Aging Clinical DENSIFYING Foaming Conditioner gently infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement. Formula with Amla Indian Gooseberry increases moisture and hydration to the hair; Red Clover improves hair thickness and softness for fuller looking hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use

KEY BENEFITS

  • Provides moisture/hydration to the hair
  • Increases volume, density in hair
  • Makes thin hair appear full

Item#:
ATDFC
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A vegan translucent and lightweight dry shampoo that refreshes and softens hair by absorbing oil. For most hair types.

KEY BENEFITS

  • Cleanses and refreshes the hair
  • Absorbs oil and product build-up
  • Lightweight and maintain hairs natural shine
  • Extends time in between washes

Item#:
ATDRY
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A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and build-up, and give the appearance of fuller thicker hair.

This clinically tested densifying shampoo is perfect for thin hair.

Caviar Anti-Aging Clinical DENSIFYING Shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use

KEY BENEFITS

  • Gentle cleanses
  • Gives the appearance of fuller hair
  • Eliminates impurities and build up from the scalp
  • Detoxifies and removes buildup
  • Cleanses away impurities and hair build up for healthy hair
  • Provides texture to finer hair types to encourage a voluminous look

Item#:
ATDS
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A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage.

Perfect for fine hair.

Caviar Anti-Aging Densifying Clinical Styling Mousse is a lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. This hair densifying formula adds fullness and strength to fine, thinning, fragile hair without weighing hair down. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use

KEY BENEFITS

  • Thickens strands so that hair looks and feels denser
  • Helps prevent breakage to maintain existing strands
  • Adds light hold for easy stylability

Item#:
ATDSM5
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A gentle daily leave in scalp treatment with a lightweight texture that gives the appearance of denser, fuller looking hair.

Perfect for fine hair.

Caviar Anti-Aging Densifying Clinical Leave-In Root Treatment is daily blend that helps stimulate denser-looking hair with an energizing mix of vitamins and nutrients. It creates a defense against excess build-up and other residues. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use

KEY BENEFITS

  • Thickens strands so that hair looks and feels denser
  • Helps prevent breakage to maintain existing strands
  • Adds light hold for easy stylability

Item#:
ATDST4
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A gentle vegan moisturizing conditioner that enhances shine, adds smoothness and improves manageability. For most hair types.

KEY BENEFITS

  • Nourishes hair without added weight
  • Smooths hair to provide softness and shine
  • Leaves hair supple with improved manageability
  • Improves overall radiance of hair
  • Safe for color-treated hair
  • Moisturize the hair
Item#:
ATEC
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A gentle vegan moisturizing shampoo that enhances shine, adds smoothness and improves manageability. For most hair types.

KEY BENEFITS

  • Gently cleanses and hydrates
  • Smoothes hair to provide softness and shine
  • Leaves hair supple with improved manageability
  • Improves overall radiance of hair
  • Safe for color-treated hair
Item#:
ATES
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A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types.

KEY BENEFITS

  • Gently clarifies
  • Cleanses hair of impurities
  • Maintains natural smoothness
  • Safe for color-treated hair
  • Protects hair from pollutants

Item#:
ATEXC
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A high-concentrate, vegan jelly booster developed to add incredible amounts of shine lasting up to 10 washes & maintain overall moisture, smoothness and manageability of hair. For most hair types.

KEY BENEFITS

  • Lasting shine up to 10 washes
  • Maintains overall smoothness of hair
  • Improves overall manageability of hair
  • Added slip during treatment
  • Maintains hair moisture

Item#:
ATGCS1
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A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. For most hair types.

KEY BENEFITS

  • Tames frizz and boosts shine
  • Reconditions and seals the hair
  • Heat protection up to 450ºF
  • Protects hair from pollutants

Item#:
ATGLOSS2
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A gentle conditioner that uses Dual-Capture Complex to minimize color-fade and replenish moisture.

Perfect for straight, wavy, curly, coiled, and tightly coiled hair.

Caviar Anti-Aging Infinite COLOR HOLD Conditioner is a gentle conditioner that deeply penetrates to protect color from fading for lasting vibrancy while replenishing moisture. Formulated with our signature Caviar Extract and Dual Capture Complex for color retention and protection. This moisturizing formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Shampoo and Dual-Use Serum

KEY BENEFITS

  • Proven to deliver lasting vibrancy and shine for up to 70 days
  • Leaves hair moisturized, smooth, and shiny.
  • Protects color treatments
  • Formulated without added SLS/SLES

Item#:
ATHC
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A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp moisturized and feeling calm, soothed and less dry.

KEY BENEFITS

  • Clincally tested formula
  • Hydrates and moisturizes the scalp
  • Nourishes the scalp
  • Leaves scalp feeling calm
  • Leaves scalp feeling soothed
  • Leaves scap feeling moisturized
  • Leaves scalp feeling less dry
  • Moisturizes the scalp to help relieve dryness that leads to itchiness

Item#:
ATHLOT2
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Repair and strengthen weak and distressed strands with this leave-in heat protection spray.

Caviar Anti-Aging Universal Heat Styling Spray is infused with Vitamins A, C, E,biotin B6 and B12 to boost immunity to damage without adding weight. Nourishes and conditions the hair to prevent breakage and withstands heat up to 450 degrees F. Hair is left restored with shine, strength, and body. The Alterna Caviar Anti-Aging Universal Heat Styling Spray creates a protective barrier around the hair strand to prevent breakage, splitting, and frizzy hair strands, making for style-ready hair strands. This spray is infused with Alterna Caviar Bond Enforcing Technology which has been specifically engineered to seal the hair cuticle, even the most stressed strands from chemical and physical damage. The bond-enforcing molecules help to fill cracks and fissures in hair culticle, locking them down and smoothing the hair fiber, and decreasing hair friction.

  • Helps seal the hair surface to repair and prevent damage.
  • Proven to help strengthen and reduce breakage and split end by up to 99 percent.
  • Conditions and adds slip for detangling and styling ease.
  • Provides heat protection up to 450 degrees F
  • Smoothes strands to provide a soft look and feel

Item#:
ATHPS4
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A gentle shampoo that uses Dual-Capture Complex to minimize color-fade and replenish moisture

Perfect for straight, wavy, curly, coiled, and tightly coiled hair.

Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum

KEY BENEFITS

  • Proven to deliver lasting vibrancy and shine for up to 70 days
  • Leaves hair moisturized, smooth, and shiny.
  • Cleanses while protecting color treatments
  • Formulated without added SLS/SLES

Item#:
ATHS
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A high-concentrate, vegan jelly booster that will help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. For most hair types.

KEY BENEFITS

  • Repairs hair from the detrimental effects of pollution
  • Prevents hair breakage
  • Maintains smoothness
  • Improves manageability and boosts shine

Item#:
ATJFB1
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A luxurious conditioner that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Replenishing Moisture Conditioner helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to replenish and seal in moisture for hair that looks and feels healthier. Formulated with our signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F.

KEY BENEFITS

  • Replenishes and seals in moisture.
  • Improves overall look and feel of hair.
  • Smooth hair to provide softness and shine.

Item#:
ATMC
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This Complete Correction leave-in treatment and styling cream delivers 10 benefits in 1 easy step for beautiful, healthy-looking styles. It can be used alone as a quick fix or as a foundation for the layering of other styling products.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Replenishing Moisture CC Cream is a leave-in hair treatment and styling cream that perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability, and strengtheverything your hair needs to look absolutely beautiful, healthy, and flawless. This 10-in-one primer can be used alone or as a foundation for the layering of other styling products. Formulated with our signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness, shine, managebility, thermal protection up to 450°F and reduce hair breakage more than 98% vs. untreated hair.

10 BENEFITS IN 1

  • Moisture
  • Smoothness
  • Anti-Breakage
  • Light Hold.
  • Manageability
  • Shine
  • Softness
  • Heat Protection
  • UV Protection
  • Strength

Item#:
ATMCR
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A vegan crème-to-powder no-rinse micellar hair cleanser that absorbs oil or sweat and breaks down product for hair that feels shower clean. For most hair types.

KEY BENEFITS

  • Cleanses and refreshes hair
  • Absorbs oil and product build-up
  • Lightweight and maintains hairs natural shine
  • Extends time in between washes
  • Cleanses hair by absorbing oil and sweat
  • Breaks down product for easy restyling
  • Fast drying and leaves no residue
  • Maintains moisture in the hair
  • Protects against pollutants
  • Smoothes hair
  • Maintains shine
  • Improves manageability

Item#:
ATMHC
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A lightweight leave-in conditioning spray that detangles and primes fine, dry hair, and helps providet heat protection up to 450ºF.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle and prime fine, dry hair, providing heat protection and a barrier to humidity for frizz control and style retention. Hair is left moisturized, manageable and healthy, without added weight

KEY BENEFITS

  • Provides lightweight moisture
  • Helps detangle and add shine
  • Acts as a fast-absorbing cutting solution
  • Provides heat protection up to 450ºF.

Item#:
ATMLIC
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A intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with our signature Caviar Extract and Sea Silk, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair's essential moisture balance.

KEY BENEFITS

  • Replenishes moisture-starved strands.
  • Improves overall radiance and condition of hair.
  • Seals in moisture.

Item#:
ATMM5
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Leave-in Conditioning Milk drenches dry hair in nourishing hydration for age-defying softness and slip for detangling power.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk is a nourishing leave-in conditioner is specially formulated for aging hair using the same proven ingredients and technologies as our top-selling Caviar Anti-Aging Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. Formulated with our signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98% vs. untreated hair.

KEY BENEFITS

  • Provides moisture to hydrate parched hair.
  • Leaves hair soft, smooth and with added shine.
  • Reduces breakage by up to 98%
  • Adds slip to help detangle damp hair.

Item#:
ATMMILK5
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A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage.

Perfect for straight, wavy, curly, coiled and tightly coiley hair.

Caviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to protect and defend against daily aggressors like environmental, physical, heat and chemical damage that can cause your hair to appear older. Formulated with our signature Caviar Extract and Sea Silk, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F.

KEY BENEFITS

  • Replenishes and seals in moisture.
  • Improves overall look and feel of hair.
  • Smooth hair to provide softness and shine.

Item#:
ATMS
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A potent ceramide concentrate in single-dose biodegradable capsules that hydrates, reduces breakage and strengthens hair, for softer shinier hair that is less frizzy and easier to manage.

For all hair types.

KEY BENEFITS

  • Provides moisture/hydration to hair.
  • Boosts hair strength, condition, and health of hair.
  • Repairs damage.
  • Controls and reduces frizz.
  • Adds shine to hair.
  • Improves smoothness of hair.
  • Provides thermal protection up to 450º F
  • Improves manageability

Item#:
ATMSERUM4
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A lightweight, versatile gelée that is infused with oils and instantly smoothes dry, unruly strands. Unlike traditional gels, this formula is alcohol-free and infused with Caviar Extract and thirst-quenching marine botanicals to deliver transformative, smoothing benefits with light conditioning, definition and high shine.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelee is a lightweight surge of hydration that conditions the hair, smoothing unwanted frizz and providing light definition with high shine. Use this versatile formula on wet hair before air drying or heat styling, or on dry hair. Hair is left smooth and shiny, without a greasy residue. Clinically proven to provide instant moisture, combat humidity, control frizz and boost shine to the hair.

KEY BENEFITS

  • Provides lightweight hydration.
  • Fights frizz.
  • Provides light, flexible hold.
  • Alcohol-free formula

Item#:
ATMSG3
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A clinically tested lightweight and fast absorbing vegan scalp treatment that leaves the scalp feeling moisturized and less dry.

KEY BENEFITS

  • Clincally tested formula
  • Maintains healthy moisture balance of scalp
  • Leaves scalp feeling moisturized
  • Leaves scalp feeling less dry

Item#:
ATPLOT2
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A non-flaky texturizer that provides lightweight hold, adds body and volume to the hair, and creates 42% more volume.

KEY BENEFITS

  • Provides lightweight hold for up to 48 hours
  • Creates 42% more volume
  • Dry, oil-free finish
  • Provides humidity resistance for 72 hours

Item#:
ATPTS6
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