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Formulations of the highest quality. Created from nature's purest ingredients and organically derived compounds.
Styling Emulsion
Platinum 5 in 1 is a leave-in styling cream offering the five benefits of shine, moisture, strength, de-frizz, and heat protection. It helps improve the hairs manageability with increased conditioning while protecting it against heat, humidity and the effects of ultraviolet light. Hair will feel silky smooth and luxurious. Suitable for all hair types.
- Grape Seed Oil Rich in Antioxidants and Emollients
- Coconut Oil Adds Moisture, Smooths, and Seals the Hair Promoting Hair Renewal
- UV Protectants
- Smoothing
- Humectants That Protects Against Humidity
Volumizing Conditioner
Turn up the volume. Formulated with almond and rosemary extracts, Addbody Conditioner plumps each hair strand and creates weightless moisture.
- Moisturizes
- Nourishes
- Volumizes
- Paraben-free
Volumizing Shampoo
Turn up the volume. Formulated with almond, carrot seed, and coconut extracts, Addbody Shampoo gently cleanses while nourishing and volumizing. Ideal for all hair types, specifically fine, limp hair.
- Moisturizes
- Volumizes
- Sulfate-free
Thickening Styling Spray
Rock that body. Formulated with chamomile, rosemary, and sage extracts, Bodifier boosts fine, limp hair.
- Enhances Body
- Thickens
- Volumizes
Soft feathered bristles make painting and color application easy with better control.
- Soft Feather Bristles
- Provides optimal saturation and distribution of Balayage lightener and colour
- Creates a natural-looking Balayage results
Toning Conditioner
Keep your cool. Formulated with blue malva, chamomile, coconut, and coneflower, Blonde conditioner gently cleanses and helps neutralize unwanted yellow tones.
- Moisturizes
- Neutralizes Yellow Tones
- Paraben-free
Texturizing Spray
Make every day a beach day. Formulated with dead sea salt, Beach Spray gives effortless style and weightless texture.
- Provides UV Protection
- Texturizes
- Alcohol-free
Toning Treatment Oil
Keep your cool. Formulated with jojoba, safflower, and lavender extracts, Blonde Gloss calms and strengthens each hair strand while neutralizing unwanted yellow tones.
- Adds Shine
- Controls Frizz
- Neutralizes Yellow Tones
- Revives Highlights
- Silicone Free
Non-Metallic, 12-ounce colour bowl in J Beverly Hills blue.
Cushion Brush
The Blue Cushion Brush provides superior smoothing and styling. The combination of synthetic bristles and detangling teeth evenly distributes natural moisture for luxurious and healthy hair.
- Soft-touch Handle
- Ideal for Styling and Smoothing
- Synthetic Bristles Help Distribute Moisture Evenly
Detangling Brush
The Blue Detangling Brush is designed to tackle the toughest tangles. Featuring a small base with extended teeth, this brush will smooth out unruly textures without damaging or pulling hair.
- Soft-touch Handle
- Gentle on the Hair and Scalp
- Extended Teeth for Easy Detangling
Everyday Paddle Brush
The Blue Paddle Brush is perfect for all hair types. With a large square base and evenly spaced teeth, this high-quality paddle brush is expertly designed for flat wrapping techniques and everyday brushing.
- Soft-touch Handle
- Gentle on the Hair and Scalp
- Ideal for Everyday Brushing
Volumizing Brush
The Blue Teasing Brush is the ideal styling tool for creating volume, featuring compact bristles for backcombing techniques and a slim handle that is expertly designed to create smooth partings.
- Soft-touch Handle
- Narrow Tail End for Easy Sectioning
- Compact Bristles Ideal for Backcombing
Wire Bristle Round Brush
- Even Heat Distribution
- Damage-Free, Long-Lasting Hairstyles
- Soft Touch, No-Slip Handle
Toning Shampoo
Keep your cool. Formulated with blue malva, chamomile, coconut, and coneflower, Blonde Shampoo gently cleanses and helps neutralize unwanted yellow tones.
- Gently Cleanses
- Moisturizes
- Neutralizes Yellow Tones
- Sulfate-free
Defining Styling Serum
Pump up your curl game. Formulated with lavender extracts, pro vitamin B-5, and memory resin, Crazy Curl defines all curl types.
- Encourages Curl Separation
- Moisturizes
- Tames Frizz
Matte Styler
Platinum Clay - Take control with this part styling clay, part dry shampoo to create strong hold when applied to dry hair or use on damp hair prior to blow drying for volume.
- Heat Activated Volume
- Removes Excess Oil and Build-Up
- Strong Hold
- Water Soluble
Dry Shampoo
Platinum Clean Dry Shampoo cleanses hair by absorbing excess oil, dirt and product build-up. Its ultra-light formula enhanced with tea tree, rosemary leaf extract and lavender extract works by removing odors and leaving hair soft and manageable between shampoos. Suitable for normal and colour-treated hair.
- Absorbs Excess Oil and Build-Up
- Lightweight
- Increases Manageability
- Ideal For All Hair Types
Four ergonomically designed, non-metallic sectioning clips; ideal for chemical, cutting and styling services.
Fine Tooth Hair Comb
- Soft-touch Handle
- Ideal for Styling and Smoothing
- Synthetic Bristles Help Distribute Moisture Evenly
Wide Tooth Hair Comb
- Soft-touch Handle
- Ideal for Styling and Smoothing
- Synthetic Bristles Help Distribute Moisture Evenly
Surface Cleansing Shampoo
Keep your hair free from build-up. Formulated with coconut, lime blossom, and thyme extracts, Clarifier Shampoo rids your hair of impurities such as chlorine, mineral deposits, and product buildup.
- Moisturizes
- Removes Build-Up
- Softens
Straightening Styling Lotion
Control your crazy. Formulated with comfrey and thermal activated polymers, Crazy Straight controls frizz and smooths unruly hair types.
- Adds Shine
- Controls Frizz
- Moisturizes
Finishing Wax
Wax and relax. Formulated with castor oil and coconut extracts, Clear Wax is water-soluable and provides the hold of a gel with the support of wax, all while maintaining a high shine.
- Enhances Shine
- Flexible Hold
- Nourishes
Texturizing Paste
Platinum Detail - This texturizing paste offers brush-able hold and texture with a semi gloss finish.
- Brushable
- Re-workable Hold
Speed Styling Spray
Cut blow dry time in half! This alcohol-free formula dramatically decreases dry time and provides superior heat protection. Formulated with hydrolyzed proteins and silk amino acids. Dry fast aids in the drying process while increasing manageability to achieve long-lasting styles.
- Cuts Dry Time in Half
- Provide Heat Protection
- Increases Manageability
- Ideal For All Hair Types
- Alcohol Free
Hair Diffuser Attachment
- Gently Lifts and Adds Fullness and Body
- Soft Diffused Air Helps Form and Set Curly Styles
- Extra Strong Secure Fit
- One Size Standard
- Pro-Level Performance
- Suitable for Normal and Colour-Treated Hair
Style Refresher
Take your look from flat to flawless with Dry Shampoo. Formulated with rice starch, rosemary and tea tree extracts to instantly absorb oil and cleanse the scalp while adding volume and body.
- Cleanses Gently
- Absorbs Excess Oil
- Volumizes
Professional Grade Hair Dryer
- Cold Shot Button
- 2 Concentrator Nozzle Sizes
- 4 Heat Settings
- Anti-Slip Bumpers
- Removable Filter for Easy Cleaning
- Dual Voltage Automatic Detection
- Faster Dryer Time
- 525 Grams in Weight
- Quiet Pro-Level Performance
- Suitable for Normal and Colour-Treated Hair
Moisture Infusing Conditioner
Trust that your hair is hydrated. Formulated with keratin amino acids, mango, and rosemary extracts, Everyday Conditioner is ideal for all hair types.
- Moisturizes
- Detangles
- Enhances Shine
- Paraben-free
Moisture Infusing Shampoo
Trust that your hair is hydrated. Formulated with mango, pro vitamin B-5, and rosemary extracts, Everyday Shampoo is ideal for all hair types.
- Enhances Shine
- Rehydrates
- Sulfate-free
Detangling Leave-In Conditioner
Trust that your hair is hydrated. Formulated with basil, chamomile, and grapefruit, Everyday Spray is ideal for moisturizing and nourishing all hairtypes.
- Moisturizes
- Nourishes
- Encourages New Growth