Clean Beauty. Clear Conscience.

Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. Unconditional & uncomplicated, Aluram is the new norm for beauty.

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This lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water helps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.

  • Achieve effortlessly-beautiful beachy waves
  • Lightweight, non-greasy spray is infused with coconut water
  • Provides essential moisture while enhancing natural texture

Spray onto damp or dry hair from mid-lengths to ends. Style with fingers for textured waves and body. Let air dry or diffuse.

Item#:
ARCWSP8
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Experience soft and radiant skin. This clean beauty lotion nourishes skin, with a pinch of natural sunless tanner provides a flawless, golden tone. The more you use, the darker the color.

Item#:
ARGBL18
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Fight frizz, heat damage, and breakage all while toning blonde hair. Squalane and Biotin deeply replenish strands with rich nourishment and help protect hair against daily damage.

Item#:
ARPT11
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14in x 17in
Item#:
ARBACKPACK
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For All Skin Types - Every Day Use

This clean beauty body lotion blends Squalane and Watermelon Seed Oil for the lush hydration of a rich body butter, but in a light and versatile lotion. Alurams coconut water based formula seemingly melts into skin for an elevated softness and radiance.

  • mimics skins natural oils to hydrate and moisturize without the greasy feel
  • weightlessly helps lock in essential moisture for wonderfully soft and supple skin

Item#:
ARBM
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For Medium to Coarse Hair

Silicone-free formulas that conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine and moisture. Your curls will have less frizz, with more definition and a healthy look and feel

  • washes away impurities, leaving frizz-free & healthier looking curls
  • softens & detangles unmanageable, frizzy curls
  • restores a lustrous shine
  • lightweight formula that helps restore & smooths curls without weighing hair down

Item#:
ARCC
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For Medium to Coarse Hair

A gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.

  • deeply nourishes hair to reveal shiny, sleek, and bouncy curls and waves
  • non-greasy and non-hardening formula for tamed and touchable curls
  • defines and enhances natural curl texture with a gentle, yet controlled hold
  • encourages curl separation

Item#:
ARCC6
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For All Hair Types

Control curly, coily, and wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract and Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.

  • for effortless styling options for natural, flowy waves and curls
  • shapes and tames curls while providing hold for hours
  • lightweight and leaves no film on hair to keep curls bouncy, soft, and controlled
  • perfect for managing the frizz in humid conditions while sealing in moisture

Item#:
ARCF7
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For Medium to Coarse Hair

Silicone-free formulas that cleanses to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine and moisture. Your curls will have less frizz, with more definition and a healthy look and feel

  • washes away impurities, leaving frizz-free & healthier looking curls
  • softens & detangles unmanageable, frizzy curls
  • restores a lustrous shine
  • lightweight formula that helps restore & smooths curls without weighing hair down

Item#:
ARCS
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For Fine to Medium Hair

These silicone-free formulas gently condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip and Watermelon Seed Oil nourish hair, locking in color and shine.

  • helps detoxify by attracting & removing impurities/sebum buildup
  • hydrates and moisturizes scalp and hair
  • packed with fatty acids, antioxidants, and macro-nutrients
  • adds body and fullness

Item#:
ARDC
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For All Hair Types

This dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!

  • Removes oils for added texture & volume
  • Fast absorbing for a fresh & clean feeling
  • Can extend the length of a blowout
  • No white residue
  • Safe for all hair types & color treated hair
  • Helps neutralize odors in the hair from the natural oils produced by the scalp

Item#:
ARDRY5
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For Fine to Medium Hair

These silicone-free formulas gently cleanse, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip and Watermelon Seed Oil nourish hair, locking in color and shine.

  • helps detoxify by attracting & removing impurities/sebum buildup
  • hydrates and moisturizes scalp and hair
  • packed with fatty acids, antioxidants, and macro-nutrients
  • adds body and fullness

Item#:
ARDS
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For All Hair Types

This dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that wont weigh it down or it dry out.

  • does not leave a powdery residue on the hair
  • ideal for everyday styling and finishing
  • a weightless volumizing spray that adds body, grit and texture
  • versatile styling resulting in a movable hold with plenty of definition and shine

Item#:
ARDTS6
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For All Hair Types

This finishing spray provides long-lasting buildable hold while resisting humidity. Marula and Coconut Oils help strengthen hair and infuse nutrients while securing style and sheen.

  • humidity resistant, providing all-day hold while fighting frizz
  • ideal for everyday styling and finishing
  • provides UV absorption
  • buildable for weightless hold to ultra firm styling

Item#:
ARFS10
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This strong-finish spray provides a touchable, flexible hold which lock in style and resists humidity. Raspberry and Acai Oils help strengthen hair and infuse nutrients from a frizz-free, long-lasting and high shine finish.

  • Provides ultimate anti-frizz and humidity control with memory and volume
  • For long lasting hold and shine that is flake free, dries quickly, and brushes out easily
  • Great for finishing work on updos and curl sets
Item#:
ARHHS10
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For All Hair Types

Transform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.

  • ideal for all hair types and can be used weekly or as needed
  • a rich blend of oils high in fatty acids nourish and moisturize without weighing hair down
  • marula oil smooths out frizz and helps against split ends

Item#:
ARHR
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For All Skin Types - Extra Moisture

This clean beauty hand creme blends rich amounts of Shea Butter and Coconut Oil for advanced hydration that quickly absorbs into hands. Designed to soften and smooth the driest of skin, it is a small yet essential luxury your hands wont want to live without.

  • absorbs quickly, non-greasy, super soft, with a wonderful fragrance
  • creates a hydrating layer that helps boost and retain vital moisture
  • replenishes nourishing oils lost from frequent washing and environmental stresses
  • advanced shea and coconut formula smooths and softens very dry hands

Item#:
ARHRC3
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For All Hair Types

This silicone-free leave-in spray detangles and hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.

  • detangles while providing a weightless protective layer to hair
  • packed with fatty acids, antioxidants and macro-nutrients, improving elasticity and shine
  • hydrates and moisturizes while controlling and smoothing frizz
Item#:
ARLIC
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For Medium to Coarse Hair

These silicone-free formulas gently condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color and shine.

  • moisturizes and hydrates dry hair & scalp
  • packed with fatty acids, antioxidants & macro-nutrients
  • helps prevent split ends; promoting healthy, stronger hair

Item#:
ARMC
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For Medium to Coarse Hair

These silicone-free formulas gently cleanse while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color and shine.

  • moisturizes and hydrates dry hair & scalp
  • packed with fatty acids, antioxidants & macro-nutrients
  • helps prevent split ends; promoting healthy, stronger hair

Item#:
ARMS
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For All Hair Types

Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.

  • Brightens and enhances blondes without drying
  • Color-correcting shampoo that can be used after lightening services, or perfect for use at home to keep brassy tones away
  • Rosehip and Biotin infused to add radiance and strength

Item#:
ARPS
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This lightweight spray gives hair a boost of volume at the roots, along with medium control & anti-frizz protection. Sea Kelp promotes a healthy scalp, while Rice Protein adds fullness and a gorgeous shine.

Item#:
ARRB6
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For All Hair Types

Soft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja and Nettle Extracts nourish and provide hair with a soft satin finish.

  • Long-lasting, flake free styling
  • Smooths flyaways for polishing beach waves or finishing short textured hairstyles
  • Multipurpose, workable styling for all hair types

Item#:
ARSC3
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Sculpt and shape hair with a strong finish!

From sleek to more textured styles - this gel provides excellent support for any look throughout the day. Linseed Oil natural gelling properties provide a firm hold, while Aloe Vera helps retain moisture & shine.

  • Provides maximum control for an all day hold with a strong flake-free finish.
  • Ideal for polished looks, precise styling control on damp hair, and for fuller and more voluminous blowouts.
  • From sleek to more textured styles, this gel can be used on all hair types and lengths.
  • Helps control and tame frizz and flyaways throughout the day.
Item#:
ARSHG8
 
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For All Hair Types

This silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.

  • lightweight thermal protection formula smooths curls & controls frizz
  • perfect blow-drying cream, promoting smooth, shiny hair

Item#:
ARSMC6
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For All Hair Types

Instantly adds shine and eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.

  • conditions and detangles while promoting soft, manageable hair
  • minimizes frizz while fighting against humidity
  • decreases drying time while providing thermal protection
  • lightweight, non-greasy formula

Item#:
ARSS2
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For All Hair Types

This lightweight styling cream provides definition, buildable body, and texture. Marula Oil and Black Cumin seal in amino and fatty acids for a healthy shine.

  • enhances natural shine while promoting texture and body
  • ideal for sculpting with a soft, flexible hold
  • defines curls and smooths fly-aways
  • provides thermal protection, perfect for styling blowouts

Item#:
ARSTC6
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Get fuller & more abundant-looking locks!

The lightweight formulas rinse away oil & dirt that weigh down fine strands; delivering maximum volume and shine. Rice protein infuses Vitamins and nutrients for healthier & gorgeous hair.

Item#:
ARVC
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For All Hair Types

This feathery foam gives weightless lift and volume to hair. Algae Extract & Biotin lightly nourish hair, providing shine and sealing in nutrients.

  • weightless volume and body building foam
  • provides a soft and flexible hold
  • defines curls & controls frizz while fighting humidity
  • adds texture and shine while providing thermal protection

Item#:
ARVF7
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Get fuller & more abundant-looking locks!

The lightweight formulas rinse away oil & dirt that weigh down fine strands; delivering maximum volume and shine. Rice protein infuses Vitamins and nutrients for healthier & gorgeous hair.

Item#:
ARVS
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