The Power of Wow

Compact, capsule collection of ground-breaking, problem-solvers for color-treated hair. Fewer formulas, higher performance.

Product Type
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Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos

WHY ITS WOW

  • Award-winning waterproofing technology blocks out humidity locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
  • Delivers silky, glassy-smooth, super frizz-resistant styles
  • Heat-activated formula contains heat protectants
  • Ultra-light spray feels like nothing is on the hair
  • Economical. Results last through 3-4 shampoos

Item#:
CWEDC
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WHY IT'S WOW:

  • Reduces drying time (blow dry or air dry) by 30% or more
  • Alcohol-free
  • New technology works like shrink wrap to squeeze out water without dehydrating the hair
  • Heat protection

How to use:

  • 1. Shampoo and condition, then towel dry.
  • 2. Generously spray Speed Dry on hair and comb through.
  • 3. Apply other styling products as desired, then blow-dry as usual.

Item#:
CWBDS5
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WHY IT'S WOW:

  • Superlight hydrator and power detangler
  • Wont oxidize and turn hair yellow or brassy so your color stays glossy and bright
  • Argan oil nourishes + delivers silky-smooth, glossy hair
  • 3 levels of thermal protection keep hair safe from dehydration and dulling

How to use:

  • 1. After shampooing with Color Security Shampoo (sold separately), apply a small amount to wet hair, starting about two inches from scalp.
  • 2. Distribute evenly along hair from roots to ends.
  • 3. Rinse thoroughly with warm water.

Item#:
CWCC-FN
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WHY IT'S WOW:

  • Wont oxidize and turn hair yellow or brassy so your color stays glossy and bright
  • Avocado oil, rich in omega 3s, nourishes and delivers silky-smooth, glossy hair
  • 3 levels of thermal protection keep hair safe from dehydration and dulling
  • Rich moisture without greasiness

How to use:

  • 1. After shampooing with Color Security Shampoo (sold separately), apply a small amount to wet hair, starting about two inches from scalp.
  • 2. Distribute evenly along hair from roots to ends.
  • 3. Rinse thoroughly with warm water.

Item#:
CWCC-NT
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WHY IT'S WOW:

  • New Naked Technology feels like nothings on the hair!
  • Weightless conditioner works deep inside strands
  • No heavy, greasy feel because our proprietary Profaxil-18 Complex breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate hair and lubricate hairs internal protein chains
  • Instantly gives dry, dehydrated, brittle, static curls fluid motion, silky texture, bounce and elasticity

How to use:

  • 1. Squeeze out excess moisture.
  • 2. Apply a generous amount to hair, work through fingers or comb to distribute evenly.
  • 3. Can be left on for up to 5 minutes for a deep treatment.
  • 4. Rinse with warm water & style as desired.

Item#:
CWCCC10
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WHY IT'S WOW:

  • Faster, easier, pain-free washdays and fresher shampoo results
  • No-knots wet-combing for reduced breakage + shedding
  • Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface
  • Coconut Oil helps mositurize to maximize slip and minimize breakage

How to use:

  • 1. Apply to wet hair before you shampoo.
  • 2. Working in large sections, pump into hand and smooth Snag-Free throughout curls from root to end.
  • 3. Then rake through with fingers or a wide-tooth comb to distribute evenly
  • 4. Rinse lightly, followed with HOOKED shampoo and COCO-MOTION conditioner.
Item#:
CWCDET10
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WHY IT'S WOW:

  • Blue-tinted foam neutralizes orange and brassy tones instantly
  • No-mess alternative to blue shampoo (use or wet or dry hair)
  • Never sticky, stiff or crunchy for shiny, bouncy, supple results

How to use:

  • 1. Use after shampooing and conditioning.
  • 2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
  • 3. Shake can well; then invert to dispense foam into palm.
  • 4. Apply directly to brassy areas or all over hair.
  • 5. Leave in and style as usual.

Item#:
CWCF6-D
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WHY IT'S WOW:

  • Lavender-tinted foam neutralizes yellow and brassy tones instantly
  • No-mess alternative to purple shampoo (use or wet or dry hair)
  • Never sticky, stiff or crunchy for shiny, bouncy, supple results

How to use:

  • 1. Use after shampooing and conditioning.
  • 2. Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
  • 3. Shake can well; then invert to dispense foam into palm.
  • 4. Apply directly to brassy areas or all over hair.
  • 5. Leave in and style as usual.

Item#:
CWCF6-L
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WHY IT'S WOW:

  • Flexible, firm hold and style control thats never sticky or stiff
  • Wont build up and is totally brushable
  • Non-yellowing, does not darken or dull shine
  • Heat protection, UV protection, humidity-resistant

How to use:

  • 1. Shake can well.
  • 2. Spray onto hair from about 10 inches away.
  • 3. Spray onto a brush (or toothbrush) for more precise application.

Item#:
CWCFH
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WHY IT'S WOW:

  • Unique, sulfate-free formula leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Features our proprietary Procapil® blend to help anchor strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions)
  • Leaves curls surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

How to use:

  • 1. Apply to wet hair and massage into a lather.
  • 2. Rinse thoroughly and repeat
  • 3. If you don't achieve a rich, foamy lather, your hair has a lot of buildup and you may require a third shampoo application.

Item#:
CWCHS10
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WHY IT'S WOW:

  • New Naked Technology feels like nothing's on the hair!
  • Unique mix-to-activate bi-phase formula features one-part powerful, natural hydrating oils + one-part breakthrough curl-bundling polymers for bouncy, defined naked curl results
  • Our proprietary Profaxil-18 Complex breaks up Jojoba, Pequi, and Coconut Oils large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Weightless polymers bundle curls without crunch, weight or stickiness for full, beautifully-defined styles

How to use:

  • 1. Shake well to combine.
  • 2. Apply to wet hair
  • 3. Saturate hair thoroughly including underlayers of curls to evenly distribute.
  • 4. Air dry, or dry using a diffuser.

Item#:
CWCP10
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WHY IT'S WOW:

  • One rich lathering, sulfate-free, residue-free formula for all hair types
  • Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
  • Contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss

How to use:

  • 1. Apply a coin-sized amount to wet hair and massage into lather.
  • 2. Rinse.
  • 3. Repeat for best results.
  • 4. For best results, follow with Color Wow Color Security Conditioner (sold separately) and style as usual.

Item#:
CWCS
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WHY IT'S WOW:

  • New Naked Technology feels like nothings on the hair!
  • Instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp cant easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex breaks up Jojoba, Pequi, and Coconut Oils large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

How to use:

  • 1. Apply to wet hair.
  • 2. Working section by section, use fingers or a comb to distribute evenly, thoroughout lengths.

Item#:
CWCSERUM10
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WHY IT'S WOW:

  • Makes a major difference with just one blow dry
  • Instantly adds mass by bonding a weightless carb-based complex to the hair's surface

How to use:

  • 1. After shampooing and conditioning, towel-dry hair lightly.
  • 2. Shake bottle well, then dispense one to three pumps through hair, starting one inch below part and through to ends.
  • 3. Do not rinse.
  • 4. Style with heat to activate.
Item#:
CWDC6-CI
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WHY IT'S WOW:

  • Makes a major difference with just one blow dry
  • Instant healthy hydration restores silky suppleness to dry, dehydrated, straw-like hair

How to use:

  • 1. After shampooing and conditioning, towel-dry hair lightly.
  • 2. Shake bottle well, then dispense one to three pumps through hair, starting one inch below part and through to ends.
  • 3. Do not rinse.
  • 4. Style with heat to activate.
Item#:
CWDC6-CN
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WHY IT'S WOW:

  • Makes a major difference with just one blow dry
  • 50% less breakage after just one use
  • Instantly strengthens brittle, fragile, damaged hair

How to use:

  • 1. After shampooing and conditioning, towel-dry hair lightly.
  • 2. Shake bottle well, then dispense one to three pumps through hair, starting one inch below part and through to ends.
  • 3. Do not rinse.
  • 4. Style with heat to activate.
Item#:
CWDC6-KI
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WHY IT'S WOW:

  • One-step solution for frizz-free, crunch-free curls
  • Combined benefits of gels and serums and creams without crunchiness, greasiness, or weight
  • Alcohol-free, non-drying, adds moisture

How to use:

  • 1. After shampooing and conditioning or wetting hair, squeeze hair to remove excess moisture.
  • 2. Spray on liberally section by section to saturate hair. Make sure to thoroughly spray under layers as well.
  • 3. Air-dry or blow-dry using a diffuser.

Item#:
CWDCC
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WHY IT'S WOW:

  • Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth
  • Groundbreaking humidity-blocking technology stops moisture from wrecking your style
  • Ultra-light spray feels like nothing is on the hair
  • Economical. Results last through 3-4 shampoos

How to use:

  • 1. Shampoo, condition, and towel dry.
  • 2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.
  • 3. Requires blow-drying with tension to activate.
  • 4. For best results, use every three to four shampoos.

Item#:
CWDCS
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WHY IT'S WOW:

  • Fastest, easiest 3-minute hair detox
  • Removes minerals that dull, darken and distort color, and coarsen texture
  • Dramatically improves texture compromised by hard water residues

How to use:

  • 1. Apply to dry hair before shampooing.
  • 2. Spray evenly to saturate hair thoroughly.
  • 3. Wait one to three minutes before shampooing.
  • 4. For best results, follow with Color Wow Color Security Shampoo and Conditioner (both sold separately).

Item#:
CWDF
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WHY IT'S WOW:

  • Combines the conditioning benefits of an oil with the shine power of a serum
  • Ultra-light, non-greasy
  • Sparkling high-gloss finish locks down the cuticle and seals split ends
  • 3 levels of heat protection
  • Protects against UV rays and color fade

How to use:

  • 1. Use on wet or dry hair.
  • 2. On wet hair: Apply a few drops to hands and distribute through hair, concentrating on lower lengths and ends. Style as desired.
  • 3. On dry hair: Apply a few drops to hands and smooth lightly through hair sections as desired for a frizz-free, glossy, and polished finish.

Item#:
CWGF
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WHY IT'S WOW:

  • Celebrity Stylist Chris Appletons 1-step-prep for luxe, super healthy hair
  • Weightless formula instantly absorbs; leaves no waxy, heavy buildup
  • Penetrates deep to help strengthen, repair and renew suppleness
  • For all hair types
  • Heat protection

How to use:

  • 1. Use once a week or every three shampoos as needed.
  • 2. Remove excess moisture from the hair.
  • 3. Apply mask generously to hair.
  • 4. Massage or comb through to distribute evenly.
  • 5. Leave on three to five minutes or up to 20 minutes for a more intensive treatment.
  • 6. Rinse thoroughly and style as desired.

Item#:
CWMM
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Luxe, Light Leave-in Conditioning Treatment for glossy, expensive-looking hair.

Why It Is WOW
  • Easy to use, instant tranformation
  • Powerful detangled reduces breakage
  • Strengthens strands to support healthy growth
  • Moisturizes and de-frizzes for smooth, silky, luxe texture
  • Like a whole new head of luxe, healthy-looking hair
  • Ultralight, penetrating spray will not weigh hair down
  • Provides heat protection and UV protection 

Transforms Every Hair Type:
 

Fine: Strands are plumped, with added body
Coarse: Strands are soft, smoother
Frizzy: Strands are silkier and smoother
Dry: Strands are hydrated and less brittle
Damaged: Strands are fortified, more elastic  

 
For Best Results:
Spray evenly on clean, damp hair; style as usual
Item#:
CWMMIST5
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WHY IT'S WOW:

  • Instant on-the-spot frizz fix
  • Apply to bumps, bends and bed head then either brush or blow dry the unruly sections for a super quick, smooth, polished refresh
  • Now waxy, greasy buildup on hair

How to use:

  • 1. Use on wet or dry hair.
  • 2. Apply a small amount to frizzy, unruly areas.
  • 3. Brush through with a flat brush to smooth away frizz and creases or dents caused by hair clips, ponytail clasps, headbands, and more. 4. For a more polished look, wrap sections around a bursh and hit for 15 seconds with heat from a blow-dryer.

Item#:
CWOMT
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Item#:
CWPUMP32
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WHY IT'S WOW:

  • Easy, instant, precise: just press, no mess!
  • Ultra-lightweight formula wont weigh down hair
  • Temporary color stays until shampoo out (you can swim in it)
  • Reflective mineral powder for a multi-dimensional, natural look
  • Never stiff, sticky, or waxy like mascaras, crayons and sprays
  • Great value! 6 months to 1 year usage for one compact
  • No waxes, no dyes, no PPDs + cruelty-free

How to use:

  • 1. Apply to dry hair.
  • 2. Load up small end of brush with powder.
  • 3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
  • 4. Do not use a sweeping motion.
  • 5. Apply more powder as needed.
  • 6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Item#:
CWRC
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WHY IT'S WOW:

  • Delivers major root lift without feeling stiff and sticky
  • Contains proprietary elastomers that form a spring at the roots
  • Use on wet or dry hair
  • Non-yellowing: never sticky or stiff for bouncy, natural styles

How to use:

  • 1. Spray into damp or dry hair, concentrating at the roots.
  • 2. Style as desired.
  • 3. Hit with blow-dryer heat for lasting results.

Item#:
CWRR
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WHY IT'S WOW:

  • Flower-powered formula converts UV light into intense radiance
  • Super-fine mist
  • All gloss, no grease
  • Heat protection

How to use:

  • 1. After styling, apply a light all-over misting for quick, intense gloss.
  • 2. For deep, rich luninosity, hit hair with a blow-dryer to infuse radiance into every strand, or go over with a flat iron to melt in the shine.
Item#:
CWSS5
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WHY IT'S WOW:

  • Unique moisturizing texture spray wont dry hair or glue strands together
  • Transparent texturizers wont cloud or dull color
  • Gives hair guts and long-lasting style memory
  • Non-yellowing
  • Never sticky or stiff
  • Powerful heat protection

How to use:

  • 1. Shampoo, condition, and towel dry.
  • 2. Divide hair into sections. Spray liberally and evenly on damp (not wet) hair. Do not apply other styling products while the hair is wet. You can apply styling products after completing the Dream Coat blow-dry.
  • 3. Requires blow-drying with tension to activate.
  • 4. For best results, use every three to four shampoos.

Item#:
CWSTS
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(8) Color Security Conditioner Fine/Normal Hair 8.4oz 
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(1) Color Security Conditioner Fine/Normal Hair 32oz
Item#:
CWVALUE-CSCF
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(8) Color Security Shampoo 8.4oz
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(1) Color Security Shampoo 32oz
Item#:
CWVALUE-CSS
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(12) Dream Coat Supernatural Spray 6.7oz 
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(1) Dream Coat Supernatural Spray 16.9oz
Item#:
CWVALUE-DC
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Purchase
(12) Dream Coat for Curly Hair 6.7oz 
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(1) Dream Coat for Curly Hair 16.9oz
Item#:
CWVALUE-DCC
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(6) Dream Filter Pre-Shampoo Treatment 6.7oz 
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(1) Dream Filter Pre-Shampoo Treatment 16oz
Item#:
CWVALUE-DF
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WHY IT'S WOW:

  • Free of alcohol, salt, drying resins typically used to create volume
  • Massive volume puls super healthy hair quality
  • Long-lasting
  • Innovative light, frothy formula for weightless volume
  • Heat protection

How to use:

  • 1. Divide damp hair into sections.
  • 2. Apply 2-3 pumps worth of product to each section smoothing through from top to ends.
  • 3. Comb through to distribute evenly.
  • 4. Style. Hair can be blow-dried or air-dried.

Item#:
CWXV
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