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WHAT IT IS
boost hydration, softness and shine daily with this everyday conditioner, loaded with vitamins and antioxidants.

WHO IT'S FOR
all hair is welcome!

WHY IT'S SPECIAL
our signature conditioner moisturizes all hair types, resulting in hydrated, soft + shiny strands

  • shea butter - formulated with rich shea butter, this conditioner provides deep nourishment and softness, plus its full of vitamins, minerals, + five fatty acids.
  • works on all hair types - no matter what type of hair you have, our signature conditioner works its magic on anyone, resulting in refreshed, lustrous locks.
  • weightlessly hydrates - we made sure this conditioner intensely hydrates, but never weighs you down.
Item#:
AMNC
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WHAT IT IS
our normcore signature shampoo that gently cleanses all hair types

WHO IT'S FOR
all hair is welcome!

WHY IT'S SPECIAL
it's called 'signature' for a reason - packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.

  • coconut acid - provides excellent lathering and conditioning.
  • works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
  • suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and color you desire!
Item#:
AMNS
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WHAT IT IS
perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and gives hair a freshly washed look without a trace of white residue, all while restoring 'oomph'

WHO IT'S FOR
all hair is welcome!

WHY IT'S SPECIAL
infused with nutrient-rich sea buckthorn and natural rice starch, perk up talc-free dry shampoo is the ultimate miracle worker between wash days by giving your hair a freshly-washed look.

  • no white residue: the talc-free formula even leaves dark hair without a trace of white residue.
  • absorbs oil + reduces odor: we ditched the standard aluminum starch for natural rice starch to absorb oil, making it a miracle worker in between wash days.
  • restores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty.
Item#:
AMPDRY
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WHAT IT IS
this lightweight curl refreshing spray instantly revives, redefines, and moisturizes all waves, curls and coils - for soft, touchable hair.

WHO IT'S FOR
anyone with natural curls, coils and waves!

WHY IT'S SPECIAL
all curls welcome! bring your dull, second (or third) day curls back to life. this lightweight spray instantly revives curls, coils, and waves, adding bounce and shine to every strand.

  • seals in moisture - spray your way to rehydrated curls, coils + waves.
  • fights frizz - this refreshing mist fights to protect strands against frizz.
  • provides definition + a soft hold - resulting in soft, touchable curls that are full of life + shine.

Item#:
AMPHS6
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WHAT IT IS
an airy, medium-hold mousse that gives hair a fuller look + feel, while providing volume + body.

WHO IT'S FOR
all hair types looking for airy, fuller look and feel

WHY IT'S SPECIAL
amp up the volume! this oh-so-cushiony mousse results in fuller, healthy-looking hair, giving your 'do the special 'oomph' it needs

  • provides instant fullness + lift - results in touchable body + bounce as soon as you work it through your damp strands
  • weightlessly hydrates - we made sure the airy texture is still hydrating, but never weighs you down.
  • medium hold - for a voluminous look that stays - without any stiffness.
Item#:
AMPM
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A powerful new formula created for extra oily scalps that need oil control on speed dial between daily washes. in fact, it is clinically proven to remove more oil than the traditional dry shampoo when compared to the traditional perk up dry shampoo.

perk up ultra oil control dry shampoo powerfully refreshes and revitalizes oily strands, courtesy of root-friendly ingredients for a cleaner you. without washing your hair.

  • tapioca starch: refreshes roots and absorbs oil from the scalp.
  • sea buckthorn: signature ingredient that is loaded with vitamin C, A, fatty acide omega 7 and antioxidants making it the ultimate holy grai ingredient for hair and scalp.
  • bamboo stem extract: absorbs sweat and sebum while removing odor from the hair and scalp.
Item#:
AMPODRY
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WHAT IT IS
upgrade with ired technology for smoother, shinier hair - this tool delivers the power of a straightener with the ease of a hair brush, featuring an ion generating projector to lock in moisture.

WHY IT'S SPECIAL

  • ired beam technology speeds the heat in deeper to preserve moisture for instantly smooth hair with less damage.
  • the ion-generating projector streams millions of cuticle-sealing negative ions into hair with each pass. the smooth and shine stay in, the frizz stays away.
  • digital temperature control allows you to style the finest to the thickest of hair with just the right amount of heat
  • temperature lock function to maintain consistent temperature while you style.
  • 60-minute auto shut-off for peace of mind.
  • 9ft 360° swivel cord so you don't get wrapped up in it.
  • ceramic bristles with cool-tip guarantees safe, easy styling.
Item#:
AMPPBRUSH2
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WHAT IT IS
a style extending dry shampoo meant for day 4-5 hair, whether you skipped a much-needed wash day or just hit the gym.

WHO IT'S FOR
all hair is welcome!

WHY IT'S SPECIAL
this dry shampoo extends time between washes, removes oil, buildup + odor, while keeping your scalp hydrated.

  • invisible  leave no white residue
  • refreshes and revitalizes the scalp
  • protects hair from pollution and malodor
Item#:
AMPPDRY
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WHAT IT IS
this cooling conditioner is like a breath of fresh air for your scalp with a unique gel formula that delivers hydration without the weight. enriched with refreshing menthol, this formula soothes the scalp + restores moisture balance.

WHO IT'S FOR
works well on all hair types, ideal for oily hair types.

Item#:
AMRC6
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WHAT IT IS
an oil-to-foam purifying pre-wash that breaks down product build-up, absorbs toxins, and refreshes the saclp

WHO IT'S FOR
perfect for all hair types, especially those in need of a deep cleanse for their scalp. perfect for dry shampoo lovers and for those with a dry, itchy scalp.

WHY IT'S SPECIAL
great hair starts at the scalp. this innvigorating scalp cleansing oil detoxifies while banishing build-up, dirt, oil, and odor for an overall fresh feeling. key ingredients charcoal and pink clay glently draw out impurities without stripping. the result- a healthy, hydrated, and happy scalp.

Item#:
AMRPOIL6
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WHAT IT IS
reset clarifying gel shampoo is a unique aerosol gel-to-foam that rids the hair of oil, dirt, odor + sweat while replenishing moisture + reviving volume.

WHO IT'S FOR
works well on all hair types, especially those looking to refresh and rehydrate the scalp and remove product build up.

Item#:
AMRS6
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WHAT IT IS
this supreme leave-in cream weightlessly provides superior hydration and lightweight-conditioning, leaving hair supernaturally soft and smooth with brilliant shine.

WHO IT'S FOR
all hair types looking for soft, smooth brilliant shine.

WHY IT'S SPECIAL

  • butylene glycol - organic alcohol primarily used in skincare products as both a humectant and slip agent. helps to boost hair's moisture while providing a silky, smooth texture
  • sodium cocoylamino acids - restores shine and smoothness to hair making it look and feel healthy again
  • sea buckthorn oil - rich in vitamin c and a, antioxidants and healthy omega fatty acids, including the essential omega-7
Item#:
AMSCR3
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Purchase at special price
pro smooth over priming shampoo 9.2oz
pro smooth over frizz-fighting treatment 6.7oz
pro smooth over frizz-fighting treatment 16.9oz

Item#:
AMSFSTARTER
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a vegan, heat-activated, intensive smoothing spray that reduces frizz for all hair types

  • formulated without formaldehyde or protein
  • vegan and no harsh smell
  • fights frizz for 6-7 weeks
  • smooths hair with glyoxylic acid
  • 2 sets of directions for curly or straight
  • easy spray application

Key Ingredients
glyoxylic acid
an organic acid compound that restructures keratin in the hair cortex to small while increasing shine and manageability for all hair types. when heat is applied to the hair, the glyoxylic acid creates a hydrophobic barrier - think of it like a raincoat for your strands - temporarily blocking humidity for the smoothest result.

water lily extract
contains keratin-building tannins to help smooth the cuticle while defrizzing strands to improve manageability.

sea buchthorn
signature superfruit ingredient that is loaded with vitamin c, a, fatty acid omega 7 and antioxidants making it the ultimate holy grail ingredient for hair and scalp.

Item#:
AMSFT-P
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WHAT IT IS
ready to play it smooth? this 60-second smoothing treatment instantly reduces frizz by 73 percent (even in high humidity) for 2.2x smoother hair that lasts up to 72 hours.

WHO IS IT FOR
all hair types wanting to smooth over unwanted frizz

WHY IS IT SPECIAL
Fight frizz, without stressing out your strands. this in-shower, rinse-out treatment is powered by smoothing superstars like glycolic acid - which helps to smooth the cuticle while creating a barrier to block out frizz - plus water lily extract and signature superfruit sea buckthorn.

  • Keep your cool even in high humidity - keeps frizz reduced for up to 72 hours
  • lthe smoothest results - instantly reduces frizz from hair that is softer, shinier, and more manageable.
  • fast and effective - get wow-worthy results quickly - it takes just 60 seconds with smooth over to instantly reduce frizz and smooth strands.
Item#:
AMSFT6
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Purchase at special price
pro smooth over priming shampoo 2oz
pro smooth over frizz-fighting treatment 6.7oz

Item#:
AMSFTRIAL
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WHAT IT IS
this ultra-luxurious hair mask is rich and creamy but never weighs hair down. it is packed with vitamins and nutrients to condition the hair making it soft, silky, and smoother than ever.

WHO IT'S FOR
perfect for all hair types, especially those in need of deep hydration.

WHY IT'S SPECIAL
like a cool drink of water for your hair, this mask quenches hair's thirst. the rich, moisturizing formula provides superior hydration leaving hair manageable, soft, and shiny for days.

Item#:
AMSM
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WHAT IT IS
a salon in a jar. this ultra-luxe hair mask provides superior toning while strengthening, repairing, and hydrating for bright, healthy blonde.

WHO IT'S FOR
all blondes, silver + grays are welcome!

WHY IT'S SPECIAL
bring blonde back to life. packed with bond cure technology, plant butters, vegan protein, and ultra-violet pigments - for your strongest + brightest mane yet!

  • proof is in our claims - this reparative mask is clinically proven to significantly brighten, intensely hydrate, strengthen + repair hair. it results in healthier hair that is 8x more conditioned, 2.2x stronger with 56% less breakage.
  • ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy does of moisture to those dry strands.
  • tones brassiness - counteract any yellow, unwanted brassyhues for icy blonde, silver or gray. lookin' cool
  • strengthens + reduces breakage - while also helping to prevent future damage.
Item#:
AMSNC3
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a clarifying and deeply cleansing shampoo to help breakdown product buildup for hte ultimate hair prep.

Key Ingredients
glyoxylic acid
an organic acid compound that restructures keratin in the hair cortex to small while increasing shine and manageability for all hair types. when heat is applied to the hair, the glyoxylic acid creates a hydrophobic barrier - think of it like a raincoat for your strands - temporarily blocking humidity for the smoothest result.

water lily extract
contains keratin-building tannins to help smooth the cuticle while defrizzing strands to improve manageability.

sea buchthorn
signature superfruit ingredient that is loaded with vitamin c, a, fatty acid omega 7 and antioxidants making it the ultimate holy grail ingredient for hair and scalp.

Item#:
AMSPS33-P
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WHAT IT IS
a lightweight, invisible heat protecting and style extending spray that is clinically proven to protect hair against frizz + humidity for 24+ hours.

WHO IT'S FOR
all hair is welcome! made especially or those who want to protect locks against heat, frizz + humidity.

WHY IT'S SPECIAL
"muggy weather has got nothin' on us... shield your strands from heat + humidity while keeping your style looking smooth all day long.

  • protects hair from heat styling 450 º F . the shield also blocks strands from pesk, sticky humidity.
  • contains uv filters - famous for its protecting benefits that can prevent damage caused by sun exposure.
  • maintains frizz-free styles - hairstyles are clinically proven to last for 24 hours with no frizz in sight.
Item#:
AMSS
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WHAT IT IS
an ultra high-shine, lightweight finishin spray that gives hair the ultimate glossy finish, fights frizz, and helps keep color vibrant.

WHO IT'S FOR
all hair is welcome!

WHY IT'S SPECIAL
shine bright!

  • results in a high-shine finish: just a few spritzes of this non-greasy formula, and voilá! ultra glossy, high-shine locks to be lusted over for days.
  • contains uv filters: shine on! top gloss shine spray protects hair strands to ensure coloris at its most vibrant!
  • fights frizz: say farewell to frizz! this lightweight finishing spray not only delivers the shiniest strands of your dreams, but also tames unwanted frizz and flyaways.
Item#:
AMTGS4
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WHAT IT IS
a lighweight, dry finishing spray that creates instant volume + sexy texture

WHO IT'S FOR
all hair types welcome! made especially for those looking to add sexy, undone texture to styled hair.

WHY IT'S SPECIAL
for a sexy bedhead look, no bed needed. this dry finishing spray creates instant volume + texture, restulting in perfectly-imperfect tousled locks.

  • enhances the texture of hair - it's your hair, but better! give your strands a spritz for a voluminous, un-done textured look.
  • for all hair types - un.done creates buildable texture on all hair types!
  • tousled tresses - results in perfectly-imperfect tousled locks

Item#:
AMUS
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WHAT IT IS
tame frizz into submission and lock in soft-smoothness, so humidity can't undo your 'do. ideal styling agent for dry, frizzy or unmanageable hair. suitable for all hair types.

WHO IT'S FOR
for dry, frizzy or unmanageable hair.

WHY IT'S SPECIAL

  • conditioning polymer - smooths, moisturizes and provides antistatic properties
  • wild cherry bark extract - brings out shine and softness
  • protects hair up to 450º F and contains uv filter
  • safe for color-treated, brazilian-treated and keratin-treated hair.
Item#:
AMVDB6
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WHAT IT IS
a smoothing conditioner for a silky, frizz-free finish.

WHO IT'S FOR
all hair is welcome! made especially for those looking to smooth and protect their hair against humidity.

WHY IT'S SPECIAL
for the smoothest hair of your dreams. condition your way to your silkiest mane yet.

  • for the smoothest hair of your dreams. condition your way to your silkiest mane yet.
  • preps dry, unmanageable hair - great for preparing frizz-prone strands for styling.
  • suitable for chemical treatment + color - feel free to get all the brazilian + keratin treatments and color you desire!
Item#:
AMVDC
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WHAT IT IS
a smoothing shampoo for a silky, frizz-free finish.

WHO IT'S FOR
all hair is welcome! made especially for those looking to smooth and protect their hair against humidity.

WHY IT'S SPECIAL
for the smoothest hair of your dreams. gently cleanse your way to your silkiest mane yet.

Item#:
AMVDS
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WHAT IT IS
infused with an 8-oil blend, and hyaluronic acid, this hair oil is your sign that hydrated hair is your future.

WHO IT'S FOR
for all hair types experiencing dryness.

WHY IT'S SPECIAL

  • clinically proven to attract 2.7x more hydration, instantly reduce frizz by 69% for 24 hours, + results in 51% less breakage
  • a little of this highly concentrated oil goes a long way, so we recommend starting with one to two drops and adding more if needed.
  • the silicone free formula allows the nutrients to sink into strands without any barriers, while the oil seals all the super stuff into your hair for longer.
Item#:
AMWHOIL1
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WHAT IT IS
a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style.

WHO IT'S FOR
from straight to curlyto coily... all hair is welcome!

WHY IT'S SPECIAL
the perfect pregame before the main event. this all-in-one lightweight hair priming spray has a multitude of benefits + leaves hair shiny, silky-smooth, and ready for a good time.

  • protects hair against heat up to 450º F
  • provides ultra-hydration, detangles + smooths strands or a lustrous mane.
  • cuts down on blow dry time so you can get on with your day!

Item#:
AMWP
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WHAT IT IS
a silicone-free all-in-one hair detangling mist that preps + primes your hair for any style.

WHO IT'S FOR
all hair is welcome!

WHY IT'S SPECIAL

  • nourishes, detangles, and smooths hair
  • protects hair up to 450F
  • cuts down on blow dry time
  • provides hydration with squalane
  • infused with avocado oil and sea buckthorn to provide moisture and smoothing benefits
Item#:
AMWP5-SF
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shower without sabotaging your style.

WHY IT'S SPECIAL

  • this versatile shower cap has a waterproof exterior to keep hair dry, and a terrycloth interior to wick away steam and humidity.
  • exterior: 100% ethylene vinyl acetate
  • interior: 100% terry
Item#:
AMCAP
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Item#:
AMCAPE
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Item#:
AMJARPUMP
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Item#:
AMPUMP33-2
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