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EXTRA HOLD STYLING CLAY is the product of choice for 24-hour hold. The beeswax and carnauba wax locks hair in place while bentonite creates a defined, matte look. Best suited for short hair.

  • Provides hod and protection
  • Nourishes hair
  • Provides defines, matte texture
Item#:
ELCLAY
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Enhance your hairs natural style with KEEP MY CURL DEFINING CREAM. This anti-frizz cream defines curls while keeping its natural wave. It controls frizz with conditioning ingredients. Embrace the curl!

  • Conditions and moisturizes hair
  • Helps hair retain moisture
  • Softens while protecting hair from free-radicals
Item#:
ELCREAM
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FRIZZ CONTROL SHAPING CREAM smooths even the most stubborn frizz. The moisturising cream controls flyaways and defines hairs natural curl and wave. All while not weighing the hair down!

Simply put - the product for people who dont like styling products.

  • Smooths flyaways
  • Helps hair retain moisture
  • Provides hold and maintains curl
Item#:
ELCREAM-F
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Create shape with a natural shine with MEDIUM HOLD STYLING CREAM. This pliable styling cream is packed with carnauba wax to nourish the hair while providing a medium hold. Perfect for short, medium or long hair.

  • Nourishes hair and provides hold
  • Smooths hair and retains moisture
  • Provides hold and control
Item#:
ELCREAM-M
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GIVE ME HOLD FLEXIBLE HAIRSPRAY is an all-round hairspray that can be used for shaping or finishing without weighing the hair down. The flexible hairspray can be built up to a strong hold by reapplying or brushed out with ease. Available in classic or travel size.

  • Provides flexible hold
  • Protects against static
  • Environmentally safer propellant
Item#:
ELFLEXSP11
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I WANT BODY VOLUME FOAM is the perfect pre-styler for fine hair. The foam thickens the hair follicle while not weighing it down. The end result - fuller hair without the crunch.

  • Adds volume and grit
  • Creates texture
  • Balances pH for scalp and hair
  • Vegan friendly
Item#:
ELFOAM6
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MATTE TEXTURE STYLING PASTE uses natural ingredients for a natural hold. The blend of Beeswax, Castor Seed Oil and Carnauba Wax provides a medium hold to enable changes and tweaks hours after styling. Ideal for short hair girls and guys.

  • Provides hold and protection
  • Vitamin E, Amino Acids, and Omega 6 condition the hair
  • Nourishes hair and provides matte finish
Item#:
ELMATTEP
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SLICK HOLD STYLING POMADE is the go-to product for anyone after a wet or high shine look. The pomade creates a sheen by enhancing hairs natural moisture. Paired with high performing ingredients, the pomade creates a firm hold. Best suited for short hair or anyone after a groomed look with hold.

  • Smooths hair and retains moisture
  • Helps hair retain moisture
  • Provides firm hold
Item#:
ELPOMADE
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I WANT BODY VOLUME POWDER is a lightweight, multi-purpose styling product. Lightweight and finely textured, apply to roots to build volume or mid-lengths to ends for a gritty textured look.

  • Adds volume and grit
  • Provides even spread through the hair
  • Balances pH for scalp and hair
  • Vegan friendly
Item#:
ELPOWDER
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Sleek and shine in a bottle! SMOOTH & SHINE ANTI-FRIZZ SERUM is a lightweight treatment for all hair types. Argan oil softens hair providing maximum manageability to control even the most stubborn flyaways. The must-have frizz control styling product for all hair types!

  • Softens hair to tame frizz and adds shine
  • Improves manageability
  • Controls flyaways
Item#:
ELSERUM2
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Sea Salt Texture Spray

For all hair types

SEA SALT TEXTURE SPRAY is an effortless styling product. The combination of protein and sea salt gives hair volume and gritty texture without the crunch. This creates perfect beach hair while keeping a natural bounce and structure.

  • Conditions hair
  • Adds volume
  • Adds texture and grit
Item#:
ELSSP
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STRONG HOLD STYLING PASTE is a balanced blend of lightweight ingredients to give all-day hold. The product maintains firm hold and texture through a blend of beeswax, castor seed oil and PVP. Perfect for structured, short hair styling.

  • Provides hold and protection
  • Vitamin E, Amino Acids, and Omega 6 condition the hair
  • Provides hold and control
Item#:
ELSTRONGP
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First of its kind, I WANT BODY TEXTURE SPRAY combines powder and liquid to provide texture like nothing else. This unique mix can be used from roots to ends depending of the effect desired. This is the must-have styling product for fine to medium hair or anyone that loves texture!

  • Repairs hair
  • Strengthens hair
  • Creates dry texture
Item#:
ELTEXTSP
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DRY POWDER VOLUME PASTE is an essential for anyone in need of volume or texture. Similar to dry shampoo, the paste removes excess oil while providing hair with second day texture, body and a natural shine. From shorter cuts to lobs, this is a must-have styling product.

  • Helps hair retain protein
  • Moisturizes hair
  • Vitamin E conditions hair while adding natural shine
Item#:
ELVOLP
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KEEP MY COLOUR TREATMENT BLONDE boosts tones while adding shine to acheive the iconic Australian blonde. The blue based treatment enhances cool, blonde tones to reduce brassiness. It also promotes a healthy shine, treating and conditioning the hair with Macadamia Nut Oil.

  • Conditions and moisturizes hair
  • Helps hair retain moisture
  • Conditions and protects hair against static
  • Vegan Friendly
Item#:
ELBLT
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MIRACLE HAIR TREATMENT is a nutrient rich cream that delivers 11 benefits your hair will LOVE.

  • Softens hair, leaving it silky and manageable
  • Hydrates and nourishes hair
  1. Add shine, smoothness and softness
  2. Control frizz and flyaways
  3. Moisturize
  4. Strengthen fragile hair
  5. Prevent split ends
  6. Detangle and create manageability
  7. Protect against heat styling
  8. Enhance natural body
  9. Repair dry damaged hair
  10. Protect hair colour with UVA and UVB filters
  11. Prevent chlorine and sun damage
Item#:
ELMT4
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Soft, nourished hair is only 3 minutes away. The formula contains multiple hair conditioning agents and proteins to treat and repair dry, colour-damaged hair. For hair on the brink of breakdown, treat your hair with 3 MINUTE REPAIR RINSE OUT TREATMENT.

  • Conditions and repairs hair
  • Protects hair against static
  • Vegan friendly
Item#:
ELRT
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HYDRATE MY HAIR MOISTURE CONDITIONER is a color-safe, ultra-nourishing conditioner to combat extreme climates. Hot, dry weather is one of the leading causes for hair breakage. Avocado Oil, Hydrolyzed Wheat Proteins and Hydrolyzed Wheat Starch heal and protect hair against further dry damage from hot temperatures and moisture-stripping winds for hydration in any environment.

  • Conditions and moisturizes hair
  • Protects hair against static
  • Vegan Friendly
Item#:
ELMC
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Take control of your hair by switching to SMOOTH ME NOW ANTI-FRIZZ CONDITIONER. Hydrolyzed Wheat Protein and Hydrolyzed Wheat Starch conditions the hair, leaving it smooth and manageable. Use before styling for all-day frizz control.

  • Conditions and moisturizes hair
  • Protects hair against color fade
Item#:
ELSC
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I WANT BODY VOLUME CONDITIONER is the ultimate volume builder. Stacked with proteins, the conditioner thickens hair, providing protection and thickness. For fine hair or to boost volume for all hair types.

  • Conditions and moisturizes hair
  • Adds volume
  • Vegan Friendly
Item#:
ELVC
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Keep My Blonde Shampoo

For blonde hair

KEEP MY COLOUR BLONDE SHAMPOO is a specifically formulated shampoo perfect for any blonde - natural or not! To fight brassiness, the shampoo uses a blue base with ext. Violet 2. While boosting blonde tones, soy proteins and wheat proteins strengthens hair and adds volume. This nutrient-rich shampoo is essential for anyone after the cool tones of the iconic Aussie blonde.

  • Boosts bonde tones
  • Strengthens hair
  • Helps hair retain moisture
Item#:
ELBLS
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Deep Clean Shampoo

For all hair types

Give your hair the ultimate cleanse with DEEP CLEAN SHAMPOO. Formulated with Orange Oil, the shampoo provides a rich cleanse while still leaving the hair and scalp feeling hydrated and healthy. For all hair types.

  • Cleanses hair and scalp
  • Stimulates the scalp
  • Helps hair retain moisture
  • Vegan Friendly
Item#:
ELDCS
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Now more than ever, people are going longer between washing their hair. GIVE ME CLEAN HAIR DRY SHAMPOO is a quick-fix to refresh hair without getting your hair wet. Simple to apply, the spray removes oils and odour while restoring hairs natural texture and volume.

  • Absorbs hair oils
  • Protects against static
  • Environmentally safer propellant
Item#:
ELDRY4
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Hydrate My Hair Moisture Shampoo

For normal to dry hair

HYDRATE MY HAIR MOISTURE SHAMPOO is a color-safe, moisturizing shampoo designed for extreme weather. Like skin, sun can damage the scalp and hair - causing breakage and dryness. Hydrolyzed Wheat Proteins and Hydrolyzed Wheat Starch hydrate and moisturize to provide nourished hair in hot heats or moisture depleting winds. The ultimate hydrating shampoo for any climate.

  • Conditions and moisturizes hair
  • Protects hair against color fade
Item#:
ELMS
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Nutrient-rich SMOOTH ME NOW ANTI-FRIZZ SHAMPOO fights the two main causes of frizz  damage and dryness. The formula strengthens the hair shaft with protein while helping hair retain moisture. Thick and coarse or dry and frail, this shampoo is the ultimate frizz fighter!

  • Strengthens and conditions hair
  • Helps hair retain moisture
  • Vegan Friendly
Item#:
ELSS
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I WANT BODY VOLUME SHAMPOO is packed with natural proteins that build body. The combination of soy and wheat proteins penetrates the hair shaft, providing a thicker, fuller look. Perfect for fine hair or anyone wanting a volume boost.

  • Adds volume
  • Protects hair against color fade
Item#:
ELVS
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